About

Hello! My name is Elham, and I am a lawyer and mother of three kids. I started my plant-based journey in 2009 after reading about factory farming and the meat and dairy industry. While I became plant-based for the animals, I do believe plant-based food is the future. It is essential to protecting our planet and promoting our health.

Luckily, my mother Zoe, who is “the best cooker” (as my kids like to say), also began to follow a plant-based diet. After recognizing her love for our dog Kula, my mom knew she could not support the suffering of other animals. She is the creative genius behind the vegan Persian recipes on this blog. She also has a YouTube channel called Cooking with Zoe.

Persian food is a labor of love, rich with fragrant herbs, warming spices, and vibrant flavors. We are passionate about showing that these dishes can be made entirely plant-based — without losing an ounce of their authenticity or taste. From hearty stews like Ghormeh Sabzi to delicate rice dishes and fresh herb platters, every recipe honors our Persian heritage while embracing a compassionate way of eating.

We believe that food is one of the most powerful tools for change. Every plant-based meal is a step toward a kinder world — for animals, for people, and for the planet we all share. Whether you are a lifelong vegan, just starting your plant-based journey, or simply curious about Persian cooking, you are welcome here.

If there is anything you would like to see on this blog, please let me know! Together, we can make a difference for animals, people, the planet.